May 1, 2001

One Million British Homes to get ÔGo Veggie' Message

Mountainous funeral pyres of dead farmed animals and scenes of slaughter have shocked Britain. One outcome has been an upsurge in the number of people considering going vegetarian. To speed the change, the international animal and vegetarian charity Viva! is to launch a UK campaign encouraging people to give up eating meat. It will involve roadside bill boards, door-drops to one million homes, selective advertising and events in every part of the country. There will also be a demonstration outside the Ministry of Agriculture headquarters in London, followed by regional events throughout May nationwide.

The message of the leaflet being delivered to British homes is simple - ÔIt's time to go veggie'. The words are carried over a picture of burning cattle. The reverse side of the leaflet encourages prospective vegetarians with hard, scientific information. It tells them they will be less at risk of food poisoning, heart disease, strokes and cancer; that they are likely to live longer, reduce their impact on the environment and will help to end the suffering of animals.

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